Small business in instagram: business profile business design, business page. How to translate page Instagram to business account?

In this article we will tell about how to create and make a profile to promote small businesses in Intagram.

More than 500 million users today have a social network Instagram. And I would immediately want to note that Instagram is primarily great for doing business, since the specifics of this platform involves a visual impact on users, which increases conversion from sales and business efficiency.

Instagram has a widely developed tradition of exchanging photographs, creating their unique and interesting stories, and promoted brands and companies are very popular. Thus, Instagram is mostly developed for doing business inside it, rather than other social networks, such as Vkontakte, Twitter, Facebook.

How to use the profile in Instagram for making a small business?

Surely, many have already heard that in Instagram there are almost all marketing tools that allow us to increase the conversion from sales of goods and other products.

But as you understand, if the account is created for doing business, it is necessary to initially promote it in the right direction, and thereby raise the popularity of its brand or company. And only after the presence of at least some popularity, Instagram users will begin to subscribe to your account, and thus your audience of potential buyers will grow as the popularity of the brand.

Therefore, if you are just starting to lead a small business in Instagram, and has not yet has an account, then you need to perform everything step by step as we describe below.

Creating a new Business Account in the Instagram social network

• First of all, you need to download Instagram application, and you can do it on the App Store. After entering the App Store, you need to enter a request. "Instagram".

• After that, you need to create your own profile in Instagram, and at the same time specify in the field E-mail Electronic box. Note that the electronic box must be recorded new, since the account should work on a clean box, which in addition to Instagram should not be tied to anything.

Setting up a new business account in the Instagram social network

• When you figure it out with the introduction of an e-mailbox, and go to the next regime of registration, you will see that you will be asked to introduce you on the next screen. username and password, as well as set the image to your new profile as an avatar. Note that the username needs to be done easily readable so that people and your audience can remember the brand that you imagine, otherwise you will not be able to promote the brand or company, since heavy and intricate words badly affect popularity and promotion.

Choosing the right avatar for a new business account in the Instagram social network

• On the same screen, you need to click on the button with the image + photo. After that, you need to choose the avatar to your profile. Note that the avatar should be at least 1024 × 768, otherwise it will look low-quality and blurred. No less important is that if your company is depicted in the photo or your face, then the features should be located in the middle of the photo to produce a center for greater attractiveness of the brand.
• After pressing the + photo button, you will be provided with several options for importing photos. In no case do not import photos from your personal account on the social network Facebook, as it will be regarded as an ordinary account. The only thing you can is to import photos from a personal account on the social network Twitter.

• Best of all, if you make a fresh snapshot for your profile. For example, if you advertise T-shirts, you can take a picture of the logo on it, and if you are a business model, you can arrange a photo session, and choose one of the photos for the profile.

Selection of the correct name of the user for the new Business Account in the Instagram social network

• After you install the avatar to your profile, you will be prompted to enter your full name and phone number. If your business has a name, for example, the brand name, it must be installed in the field Full nameBut if you are the face of your business, then you need to use your own name. It is also important to specify the phone number that you most often use, and it is necessary to not miss a potential customer or any other offers. After all, you need to remember what we need to make the promotion of a business profile through the tools that provided Instagram social network developers.

• After that, Instagram's social network will offer you to find your friends, colleagues at work and are close. But we do not need to look for friends, since we came here to keep a business account, and not for communication and photo sharing. Thus, you just need to skip this step, for which when this offer has occurs, click on the button. Skip.

• Now that you finally entered the app, you will see the start screen - it is rather a greeting screen for each new user in the Instagram social network.

• Then you need to click on the button. Profile Down on the right to see what your business account looks like. After you surprise your profile, you will need to click on the item Edit profilewhich is at the top of your profile.
• When you go to the section Edit profileYou will see that you need to fill in the field for the URL of your company or brand, field About myself, as well as specify your floor. Note that the URL must be specified in any case, as it directly proportionally affects the image of your business profile.

Tip! Field to fill information About myself,limited. Therefore, write the most important thing, that is what you do, where you are, as well as any services, etc. You can also see examples of the proper filling of the profile from the famous stars of show business, and only after that fill your profile with the necessary information.

Integration with other social networks for a new business account in the Instagram social network

• After you have completed with the filling of a business profile, you will need to configure integration with other social networks. Remember that Instagram is an excellent tool in order to share your photos in several places, and at the same time do it in one click. In order to share your photos in all social networks, you need to go to the setting Related accounts.

• After you click Go to Setup Related accountsYou will see that you can add a huge number of accounts from various social networks. But in our case, the most important thing is to add an account with Twitter and Facebook.

• When adding Facebook integration with your Instagram Business Account, you will be asked to enter your Facebook account, and you are in order to make sure you share your business page. To share the page on Facebook, you need to click on the button Share And then you want to select your Facebook account.

• As for posting, I would like to note that you need to publish on the day at least 2-3 photos. For example, if you have a manufacturing company, you can publish photos of new products or goods. But the main thing is to always make publications, otherwise the audience will lose interest in your business profile.
• If you want to make live photos through the Instagram application, then you need to click on the camera with a camera at the center below. After that, you will have the opportunity to capture the workflow in production or what your product looks like. You can also create a story, for example, how your product works.

• In our case, we made a live photo of the new line of fleece gloves from the collection Outbound Engine.

• At the next stage of publishing a live photo, you will see a bunch of color filter options. It is worth noting that Instagram received wide fame for such a numerous selection of color filters, and playing with filters here can even be the most novice photographer, which can easily bring a photo to professional quality.

• Try to publish witty and interesting posts, arrange photo contests with posts, photos and hashtags. Another thing you always have to stick is to use Hestegi, when publishing any photo. Keep in mind that when using the most popular hashtegov on its photos, you will also be the most popular. Therefore, if you are aimed at achieving success in business and promote your Instagram profile, then use specific and popular hashtegi, taking into account the theme of the photo itself.

As we mentioned earlier, Instagram is a great way to help you save not only time to publish in all networks of our photos, but also to earn. After all, only here you can shoot and edit photos through the Instagram application, and then share this photo on Facebook and Twitter with a few clicks.

• Do not forget that you can also share photo by clicking on the button. …

• After that, you will pop up the dialog box in which you will need to click on the inscription Share.

• On this next screen, you will have the ability to remove hashtegov in this post. If you make a cradle for Facebook, then all hashtags can be left in the photo, and for the cradle in Twitter you need to wash the hashtegi, since in its design it does not displays them by simple. Well, after you figure it out with hashtags, you will need to click on the Facebook or Twitter button.

• Now that you have at least half filled page, then it's time for you to invite friends, and add them to subsequently get subscribers. Thus, you can attract people, both with the social network Facebook and Twitter.

• Touch any button, and then Instagram will establish a connection with your Facebook page, and thanks to the address book you will receive subscribers to your Instagram profile. Note that if your Twitter page is empty, then you will not receive any contacts and subscribers. After all, thanks to the Instagram integration with Facebook and Twitter, we can only import colleagues from one social network to another, and nothing else.

So, as you know, promotion in Instagram gives tremendous opportunities to successfully engage in small business, efficiently sell goods, knowledge, as well as pursue webinars and training coachings. Therefore, we hope that this article will help you to succeed in promoting your business profile in Instagram.

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