How to spend a successful advertising campaign in instagram? Organization and holding of an advertising campaign in Instagram

In this article we will tell about how to create an advertising company in Instagram through the Facebook platform.

Surely you, or your company uses marketing in Instagram in order to increase its popularity, significance and influence on your audience. Then we are pleased to announce that Facebook makes it possible to use Instagram ad platform for ordinary people! Thus, what was available only to major brands with high advertising budgets is now available for you.

In this article, we will show you how you can advertise your business in Instagram, from creating a Facebook Business Manager account before launching your first advertising campaign in Instagram.

So, well, let's start!

#one. Configuring Facebook Business Manager

Before you can start working with Instagram advertising, you need create Business Manager account.

The account is intended to manage multiple advertising resources, pages, accounts and employees, in one place. It also allows you to connect your Instagram account to the Facebook platform.

• Go to the website Facebook Business Manager And click to register at the bottom of the page.
• You will be asked to enter information about your company, select the basic Facebook page for your account in Business Manager and enter your contact details.

After creating an account, be sure to configure the following key parameters:

• Add your Facebook pages
• Create a new advertising account
• Add people, employees of your company.
• Assign assets (pages, advertising accounts) for yourself and our employees
• Adjust payment methods

# 2. Confirm your Instagram account:

Then you will need to add your Instagram account in Business Manager.

• Go to your own way business manager.
• Click "Settings»> "Instagram Accounts" (If it is not there, then you cannot advertise it on Instagram).
• Click "Confirm the new Instagram Account" in the upper right corner.

• Enter data to enter Instagram, username and password and click "Further".

• Enter your username and password to get your Instagram account.
• Finally, select the checkbox next to each account and authorize access to your Instagram account. Otherwise, you can click "Assign Accounts" And tie advertising accounts later.
• Now let's turn to the Power Editor editor.

# 3. Create an advertising campaign in the Power Editor Editor:

In editor Power click "Upload Editor", select your account and click "Download".

• Then click "Create a campaign", enter the name of the campaign and select Goal "Clicks to Website".
• You must see a pop-up note: "Create: Create Advertising for Instagram".

• Select clicks for the campaign on the site. Similarly, if you choose the purpose of installing a mobile application, you will also see the same note. These two campaign objectives are the only ones that are currently available for Instagram ads.
• Now you can also choose an object Video Views and advertise the video on Instagram lasting up to 30 seconds.

• Name the advertising platform by any name, and then select Create a new ad and click "Create".

#four. Select Campania Settings

• Now let's go to the ad set level by pressing the middle button on the navigation pane on the left.

Select the newly created ad set and click "Change". If you previously used the Power Editor editor, you must be familiar with the basic campaign settings:

• Budget
• Schedule
• The audience
• Accommodation
• Optimization and delivery
• Expanded delivery

And it is here, at the level of the advertising set, you can see a new accommodation option.

Earlier there were four placement places: news feed for desktop computers, mobile news channel, sidebar desktop and audience network.

Now there is the fifth - instagram.

If you want to advertise on Instagram, you can select only Instagram placement or add others - in this case, the same ads will be displayed both on Instagram and Facebook.

By selecting Instagram, use the drop-down list for mobile devices to display ads on Android and iOS devices or only on one of them.

Important: Ads will be displayed only in mobile applications, and not in the desktop version of Instagram.

• Select Mobile devices for Instagram ads - only on all devices, on Android devices or on iOS devices.

Now let's talk about the audience of your ads Instagram.

At present, Instagram announcements can be shown only in Australia, Brazil, Canada, France, Germany, Great Britain and the United States.

Why in countries? We do not know exact response. But we are confident that they will expand in all countries in the future.

• You can also use custom and similar audiences for advertising to your current customers or site visitors using remarketing or allow Facebook to find other relevant people to target them using search queries.

#five. Create an instagram ad

The last and most important step is to develop an ad.

• Having created a campaign and configuring the parameters, go to the level of advertising and click "Change" Next to the ad.
• First you will be asked to choose a destination for your ads: Your Instagram account and your Facebook page.

Right now you are not allowed to choose the current entry for Instagram advertising. Instead, you will be asked to create a completely new ad.

• Then enter the text for your ad. The main difference from Facebook advertising is that when advertising on Instagram can add up to 300 characters in the text field.
• Finally, select an image for your ad ( recommended size - 1080 × 1080 pixels) or download video length no more than 30 seconds And press the button with the appeal to action.

• Finally, use the preview to see how your ad will appear on Instagram.

Thus, the preview of the instagram ad on Facebook Power Editor

• If you checked the campaign settings twice and, as you see, press the green button. "Upload Changes" At the top of the page. The campaign will then be transferred to your advertising account. Hooray!

Although for approval or deflection of the announcement will be required to 24 hours, you can see the actual message immediately after loading.

• If you return to the Power Editor editor, you will see a hyperlink right under the advertisement preview: "View the permanent link Instagram with comments."

• Click on it to go directly to the Instagram web version. There you can see the results of your ad and answer any comments:

• You can also find a permanent link in the ad manager. Just go to the toolbar, select your campaign and advertising set and click on your ad.
• In the upper right corner you will see the eye icon that opens the adaption window - click to get preview and access the permanent link:

# 6. Tracking ad activity

Note that you can not choose the web conversion as a goal, you can attach the conversion pixels to any instagram ads.

Conversion pixels will help you keep track of all potential customers, registration, checks or other activities on your site.

In addition, you can use the tracking parameters field to add another tracking method. For this you can use uTM parametersTo determine the source, environment, campaign and even the content of your ad. These specifications will appear in Google Analytics so that you can better identify individual campaigns.

# 7. Explore Instagram Advertising Guide:

Instagram is very demanding about the quality of ads.

The first few instagram advertising campaign attempts were not crowned with us success - Facebook / Instagram continued to reject ads, sometimes not even indicating the reasons. However, after we wrote in support, they replied that the ads were mistakenly rejected, and advertising was re-approved.

The help section tells us to follow Facebook's advertising policy, but now we know that this is not enough. The same ads were approved on Facebook, but not at Instagram.

Director of Market Operations Jim Squiers, shared the following rules that all Instagram advertisers must be observed:

• Clients are not allowed to reprogram the images that they previously used in other places, for example, in other ads.
• You can not use the filters intensively on the images.
• In the ad image in Instagram text is not allowed.
• No tricks and manipulations!
• Customers cannot post their logos in ads (if in the photo, photograph is not displayed as a natural, non-obvious part of the scene).
• Images must be "True for your brand" - And not be rubbed or shocking.
• Ads must receive visits from the existing hashtegs of the creative community, which are popular in Instagram.
• Ads must be fixed "Moments", not food. In other words, advertising must be not just a product.
• It is not interesting for users to look at the same announcement twice in Instagram.
• Make sure the images are associated with a brand.
• Use images that are managed by the concept.
• These images must tell the story or have a topic.
• Load images that are well worked with a strong focus. They must be clear, framed and balanced, especially with high resolution.

Conclusion: What did we get in the end? Our advertising company

Based on this, it seems that some advertisers are much more difficult to try to post advertisement on Facebook if they cannot make their own photos and tell the story through them. The traditional way to attract traffic to the target page to create potential customers may not be as effective.

It may be easier for products based on products, rely on improving the recognition of their brands with the help of visual funds, but even they will have to show a creative approach and find ways to include their products in "Moments".

Here we hope that Instagram will explain what it is possible and cannot be advertised on a social network!

On this we will probably finish our article!

Video: Real Instagram in business. Live examples of what works.